A blogger’s mantra…

There’s the old adage that it’s not about the numbers, but in reality it IS about the numbers. Whether it’s the number of blogs you post, the readers you have or the comments you receive, blogging IS a numbers game. I don’t regard myself as an “expert” blogger by any stretch of the imagination, but I do like to write and have trialled a few different approaches, so here are a few thoughts…

The number of blogs you post indicates your depth of content and your desire to write. Now, one can write anything just for the sake of a post, but I’m talking here about content of which you are proud to call your own work.

Every reader you have is a life that you can influence. Here, more than anywhere, numbers are critical. The bigger the number, the greater your circle of influence.

Similarly, every comment reflects an ENGAGED reader – someone who has taken the time to encourage, to share or perhaps even to disagree.

I’ve been blogging semi-regularly since March 2011 however it was not until I made the decision recently to post daily that I understand writing momentum. The pressure of writing daily builds expectation within myself, expectation that tunes me in to the world around me, expectation that seeks quality content. Expanding my topics into family and fatherhood has extended my reach and broadened my content pool.

Blogging daily is not the chore I thought it would be. Thanks to the insight shared by Jeff Goins, I write now because I WANT to write. I am a writer. I do not write for the numbers, but as I write consistently quality content the numbers stack up!

It’s not all about the numbers, but when each number represents a life to positively influence, it’s ALL about the numbers.


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